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About Wolco


Jack Wolcott founded Wolco Marketing Group in 1993. Wolco has successfully assisted retailers and vendors for 20 years with achieving their shelf management and sales goals. Wolco attributes its growth as a company to satisfied clients who have experienced excellent results through its strong merchandising team.


Wolco has a team of over 250 employees and services approximately 1600 retail locations in 11 states (NY, PA, OH, MI, IN, MA, NH, VT, ME, RI, CT). We have developed strategic partnerships with Key retailers and manufactures and have become a leader in our market area for proving superior retail execution. Today the classes of trade we offer our services consist of Grocery, C-Store, Specialty, Drug, and Mass.

Our Team

We realize that our people are what differentiate us from the rest. Our team members are an extension of our company, the vendors we represent, and the stores we service. That's why it is important to our management to hire individuals that will be the right fit for our team. We must provide them with the support and training which will enable them to excel and carry out our clients goals and objectives. In addition it is essential we create and maintain a corporate culture within our company based on integrity, trust, and performance.

Our Mission

Our Core Values


Adherence to moral and ethical principles based on honesty and trust in everything we do. Let our behavior match our words. We take full responsibility for all of our actions.


Show respect for and value all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. This includes everyone we come in contact with: Store personnel and management, customers shopping in the stores, clients, competition, and all Wolco Team members.


We embrace the power of our people. The Wolco team takes ownership of our work and full responsibility at every level. Our merchandising reps are in the trenches and we value their insights on ways to better service our clients.


The Wolco Team is committed at every level to provide excellent merchandising service to our retailers and vendor partners. We are not content with our accomplishments but rather build on them and constantly look for ways to improve our methods to bring added value to our clients

Our Process


It’s important we equip our team with the proper training and provide them with resources needed to succeed and achieve excellent results.

Efficient Planning

Our veteran project managers and district managers have the experience to effectively plan merchandising programs big or small

Expect the Unexpected

We have seen it all. We realize there are many uncontrollable variables in the world of retail merchandising. Our experienced team is pro active and knows how to plan and what to expect when it comes to merchandising. We have the ability to make critical and timely adjustments to ensure our clients merchandising objectives are achieved.

Encourage and Inspire

Our experienced team in the field is what sets us apart from the rest. It’s a priority we stay engaged and encourage our people on regular bases. It’s important all Team members are rewarded and recognized for their role in the success of our company

Execute the Plan

It's simple, once we have the right plan in place, we execute and guarantee the results on target and on time!


It’s critical we measure and provide results throughout the entire process from start to finish to ensure we are exceeding our clients’ needs and if any adjustments need to be made. This is achieved through our Supervision and real time web based reporting system.